KNEIPP

SOCIAL MEDIA & E-COMMERCE CONTENT CREATION

Kneipp aimed to refresh their content and target a broader audience within the self-care landscape, while also growing their online following. I was tasked with developing the overall look and feel of their product photography and creating content for their social channels, website, and e-retail platforms.

To elevate their brand presence, I introduced specific visual codes for each product subset, assigning unique colors and backdrops to ensure consistency across the brand while keeping the content fresh and engaging. By using different angles and creative approaches, I was able to maintain relevance in the self-care space and create a cohesive yet exciting visual experience that resonated with Kneipp’s target audience.

MY ROLE: FREELANCE ART DIRECTOR & PHOTOGRAPHER

BRANDING | PHOTOGRAPHY