YSL

Candy Glaze Lipgloss Stick & Touche Éclat Awakening Concealer Click Pen Campaigns

I was tasked with developing new type layouts for YSL’s Candy Glaze Lipgloss Stick and Touche Éclat Awakening Concealer Click Pen campaigns, creating assets that spanned from digital to print. My goal was to deliver impactful designs that felt fresh and elevated, matching the high-end, bold identity of YSL.

In addition to type layouts, I also designed YSL’s OOH wild posters for the campaign launches of these iconic products, prominently featured around New York City. I led the project from start to finish, ensuring that each asset was seamlessly integrated into a cohesive campaign. The result was a striking visual presence across all channels, creating buzz and driving consumer attention to two of YSL’s most sought-after products.

MY ROLE: LEAD DESIGNER
CREATIVE DIRECTOR: SIDNEY HUANG
PHOTOGRAPHER: AMY TROOST

DESIGN | CREATIVE TREATMENT | POST-PRODUCTION