LANCÔME

CLARIFIQUE PRO-SOLUTION SERUM CAMPAIGN

Lancôme launched the “Brighten Like a Pro” campaign to introduce Clarifique Pro-Solution, aiming to educate a wider audience on its key benefits while reassuring its gentle use. The campaign included a mix of video and still creative, from how-to content and animated infographics to product, model, and texture visuals.

As Art Director on set, I worked on the creation of model and product content while also designing infographics, educational videos, and graphics for Lancôme’s PDP page, social channels, and retail platforms. One key challenge was explaining the difference between PHA, AHA, and BHA. We solved this by developing clear, engaging animated infographics that made skincare science more accessible to consumers. Additionally, I designed retail-specific graphics for luxury platforms and in-store displays, ensuring a cohesive brand presence across all touchpoints.

MY ROLE: ASSOCIATE ART DIRECTOR & LEAD DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ
PHOTOGRAPHER: VIKI FORSHEE

DESIGN | CREATIVE TREATMENT | LIVE ACTION PRODUCTION | POST-PRODUCTION | ANIMATION