ESSIE

TO THE RESCUE, GEL COUTURE, & READY PREP GO CAMPAIGNS

Essie wanted to elevate its social and e-commerce content, shifting toward a more refined, editorial style while still maintaining the brand's signature playful nature. Rather than a complete overhaul, we took a strategic, phased approach, refreshing the brand’s visual identity across multiple campaigns over the course of the year.

As the Art Director on the project, I oversaw multiple campaigns from concept to post-production, guiding both stills and videos and ensuring every step aligned with the client’s vision. I was involved in every phase of the process, capturing both lifestyle content with talent and product-focused imagery. This allowed us to create assets that not only showcased Essie’s products but also built a deeper connection with the audience.

The overall goal was to elevate Essie’s visual presence with a refined, editorial feel while keeping the fun energy that defines the brand. The result was a cohesive, fresh identity that resonated with both existing and new customers.

MY ROLE: ART DIRECTOR
CREATIVE DIRECTOR: SIDNEY HUANG
ART DIRECTOR: KAMIL SZCZEPANIAK
DIRECTOR OF PROJECT MANAGEMENT: RITA HORVATH
PRODUCER: KATYA VARZAR
PHOTOGRAPHERS: LUCAS ZAREBINSKI & KEVIN CREMENS
DIRECTOR OF PHOTOGRAPHY: NICK KOROMPILAS
PROP STYLIST: KOUNTHEAR KUCH

CONCEPTING | CREATIVE TREATMENT | LIVE ACTION PRODUCTION | POST-PRODUCTION