PUMA

ECOMM WEBSITE CONTENT

PUMA wanted to reimagine its e-commerce product photography with a fresh, dynamic approach—one that captured free-flowing movement and energy while maintaining the brand’s signature style. The goal was to showcase multiple angles of each product in action, creating an expressive and engaging shopping experience.

As the Art Director on set, I collaborated closely with the photographer and models to bring this vision to life. I ensured that every shot felt organic and a little edgy, pushing PUMA’s traditional e-commerce compositions while staying true to their style guidelines. By directing talent and serving as the proxy for the client’s creative e-comm vision, I helped craft a series of high-energy visuals that felt engaging and relatable to the consumer, making the products more aspirational and wearable.

MY ROLE: ART DIRECTOR
PHOTOGRAPHER: NATE HOFFMAN