URBAN DECAY

Vice Lip Bond Campaign & Digital Launches

As Lead Designer, I worked on 6+ digital product launches and campaigns for Urban Decay, shaping their online presence with bold, edgy visuals. One of my favorite campaigns was Vice Lip Bond, where I was tasked with designing campaign and promotional assets for the brand’s website and social channels.

To ensure a cohesive look, I developed creative guidelines around tape, paper rips, textures, and cutouts, reinforcing Urban Decay’s signature raw and rebellious style. This approach helped bring the campaign to life, making it instantly recognizable and seamlessly aligned with the brand’s voice.

MY ROLE: LEAD DESIGNER

CONCEPTING | DESIGN | STRATEGY