THE AUX CO

BRAND REEL

The Auxiliary Co. sought to create a brand reel that captured their core identity: "This is not OUR work. It’s NOT about us, it’s about YOU." The goal was to highlight their role as silent partners—those who work behind the scenes, making the impossible possible, without seeking recognition. Known for embracing the term “out of the box,” they are the go-to creators when others deem ideas unachievable.

As the Creative Lead on the project, I used The Aux Co.'s portfolio to craft a compelling reel that not only showcased their work but also communicated their philosophy. I developed graphic markings and effects throughout the video to create a sense of hacking into a secret system, uncovering hidden layers of their work and revealing the core message. This narrative approach reinforced the idea of unlocking unseen potential, echoing the company’s belief in creating new realities without needing to boast.

MY ROLE: ART DIRECTOR & DESIGNER

DESIGN | CREATIVE TREATMENT | VIDEO PRODUCTION | POST-PRODUCTION | ANIMATION