URBAN DECAY

INSTAGRAM CONTENT

Urban Decay sought to refresh its Instagram grid to align with its updated brand identity—bold, edgy, and unapologetically expressive. The goal was to develop a visually cohesive and dynamic feed that amplified product launches and promotions while maintaining the brand’s rebellious spirit.

As the creative lead, I spearheaded the rebranded approach, defining the visual direction and strategy for the grid. I designed, strategized, and oversaw junior team members to produce up to 30 assets per month, ensuring a seamless blend of campaign imagery, social-specific photography, and a raw collage aesthetic. The result was a high-impact social presence that reinforced Urban Decay’s signature attitude and engaged its audience with fresh, eye-catching content.

MY ROLE: LEAD DESIGNER

CONCEPTING | DESIGN | STRATEGY