LAUREN ABBAZIO

DESIGNER &
ART DIRECTOR

URBAN DECAY - SOCIAL MEDIA CAMPAIGN GRAPHICS

Urban Decay wanted to develop an instagram grid that matched up with their updated brand look and feel. I was tasked with designing up to 30 assets each month which coincided with product launches and promotions. The goal was to Inject an edgy feel with a collage style using campaign and social specific model and product photography.

ROLE: DESIGNER

PUMA

PUMA was looking for a fresh take on their e-comm product photography that felt energetic with free flowing movement of expression. As the Art Director on set I worked with the photographer and models to create content that felt organic, a little edgy and pushed puma’s traditional e-comm compositions while remaining within their style guidelines.

ROLE: ART DIRECTOR
PHOTOGRAPHER: NATE HOFFMAN

URBAN DECAY - VICE LIP BOND

Lead designer on 6+ digital product launches and campaigns, but one of my favorite campaigns to work on was Vice Lip Bond. I was tasked to design campaign and promotional assets in line with their brand voice for their website and socials.

ROLE: DESIGNER

LANCÔME CLARIFIQUE

Lancôme was looking to develop both video and still creative for their new refresh product campaign, “Brighten like a pro with Clarifique Pro-Solution”. This included how-to, infographic, product, and texture videos, animated graphics, as well as product, model, and texture stills. Their overall goal was to highlight the key benefits of the product to a wider audience and reassure its gentle use.

ROLE: ASSOCIATE ART DIRECTOR & DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ

CLÉ DE PEAU BEAUTÉ

Lead designer on a variety of Clé de Peau Beauté product campaign launches. I was involved in the concept and production of both video and photography assets to create digital designs for their website, email, organic social, and paid media. A few of these collections include The Lipstick Collection, Foundation, UV Protection, and The Holiday Collection.

ROLE: DESIGNER
CREATIVE DIRECTOR: JAMIE GONZALEZ

YSL

Designer on YSL’s OOH wild posters posted around NYC for campaign launches of their most sought after products, Candy Glaze Lipgloss Stick and Touche Éclat Awakening Concealer Click Pen, seeing the project from start to finish.

ROLE: DESIGNER
CREATIVE DIRECTOR: SIDNEY HUANG
PHOTOGRAPHER: AMY TROOST

IMAGE & TIMELAPSE BY POSTERIZE

IMAGE & TIMELAPSE BY POSTERIZE

The Aux Co

The Aux Co was looking to create a brand reel that encompassed their brand identity “This is not OUR work. It’s NOT about us, it’s about YOU.” The goal of this project is to create a reel that showcases how The Auxiliary Co. is a partner that can make it all happen “behind the curtain.” They are silent partners who believe in the impossible and creating new realities, all without boasting about their work. The Auxiliary Co. are the ones people come to when everyone else has told them their ideas are impossible. They are planners, makers, and creators who take the term “out of the box” seriously.

ROLE: ART DIRECTOR & DESIGNER

TERRITORY

Territory’s mission is to work with chefs across the country to deliver ready-to-eat, delicious, meals to customers with nutrition top of mind. I worked with Territory’s social strategy team to create engaging and informative designs that tie back to their brand identity and voice.

ROLE: FREELANCE DESIGNER

KIEHL’S - SOCIAL MEDIA STYLE GUIDE

The creative team at Industrial Color was tasked with creating an internal social style guide for all local markets to develop a cohesive refreshed brand aesthetic to help improve engagement. We collaborated with Kiehl’s to pull insights and overall brand direction to propose visual production and executional guidelines and content themes for the new brand persona. The overall goal was to develop a visually engaging and informative digital book to reflect the new look and feel and bring forward a fresh new vibe while staying authentic to the brand.

ROLE: DESIGNER

KNEIPP - SOCIAL MEDIA & E-RETAIL

Kneipp was looking to create fresh and new content for their social channels to target a broader audience and build a larger following in the self care landscape. I was tasked to develop the overall look and feel of their product photography and create content for socials, website, and e-retail platforms.

ROLE: FREELANCE ART DIRECTOR & PHOTOGRAPHER